Smartly, founded in 2013 by Kristo Ovaska and Tuomo Riekko in Helsinki, Finland, is a cutting-edge AI-powered advertising platform for performance that unifies creative, media, and analytics to streamline digital advertising. Managing over $5 billion in ad spend for 700+ brands like Nike and Uber, Smartly leverages generative AI to produce 1 billion creative variants daily, enhancing campaigns across Meta, TikTok, Google, and more. Its cross-channel ad automation for brands delivers 3.3x faster campaign setup and up to 5.5x return on ad spend, making it a top choice for enterprise-level marketing.
Smartly: Leading AI-Powered Advertising Platform for Performance in 2025
Smartly is an innovative Smartly AI-driven ad optimization platform for global brands that transforms digital advertising by uniting creative, media, and analytics. Powering over $5 billion in ad spend for 700+ brands like Nike and eBay, Smartly uses generative AI to create 1 billion daily ad variants, streamlining campaigns across Meta, TikTok, Snapchat, and Google. With a 28% reduction in cost-per-acquisition (CPA) and up to 5.5x return on ad spend, Smartly automated advertising solutions for performance marketing empower teams to scale efficiently, backed by $83 million in funding.
Key Features of Smartly
- Smartly AI-powered creative automation for ads: Generates 1 billion creative variants daily.
- Smartly cross-channel campaign management: Supports Meta, TikTok, Google, and more.
- Smartly predictive budget allocation for ROI: Optimizes spend with AI algorithms.
- Smartly dynamic ad personalization tools: Scales tailored ads with real-time data.
- Smartly unified analytics dashboard for insights: Real-time performance tracking.
- Smartly Gen AI for creative production: Automates image and video templates.
- Smartly Partner Marketplace for integrations: Enhances workflows with third-party tools.
Use Cases for Smartly
- E-commerce Brands: Optimize product ads with Smartly's dynamic ad personalization tools.
- Marketing Agencies: Streamline client campaigns with Smartly's cross-channel campaign management.
- Performance Marketers: Boost ROI with Smartly predictive budget allocation for ROI.
- Creative Teams: Scale visuals with Smartly AI-powered creative automation for ads.
- Large Enterprises: Unify analytics with a Smartly unified analytics dashboard for insights.
- Social Media Managers: Run multi-platform ads with Smartly cross-channel ad automation for brands.
Pros of Smartly
- 3.3x faster campaign setup with Smartly cross-channel campaign management.
- 5.5x ROAS with Smartly predictive budget allocation for ROI.
- Seamless integrations with Smartly Partner Marketplace for integrations.
- Scales creatives with Smartly AI-powered creative automation for ads.
- 28% lower CPA with Smartly's unified analytics dashboard for insights.
Cons of Smartly
- Steep learning curve for beginners.
- Inconsistent chat support quality.
- Pricing tied to ad spend, costly for small teams.
- Occasional bugs in bulk editing.
Smartly pricing 2025: Plans, Features, and Subscription Costs Explained
- Smartly pricing plans are custom.
Smartly Reviews & Ratings: See What Users and Experts Are Saying
Smartly Alternatives 2025: Comparing Top Digital Advertising Platforms Platforms
Smartly FAQ: Learn How to Use It, Troubleshoot Issues, and More
Smartly is a Smartly AI-powered advertising platform for performance for automating and optimizing ads.
Smartly AI-powered creative automation for ads ensures 95% accuracy, with minor bugs.
Smartly Partner Marketplace for integrations supports Meta, TikTok, Google, and more.
Smartly secure ad platform for enterprises uses reCAPTCHA, but third-party data needs oversight.
Smartly predictive budget allocation for ROI boosts ROAS by 5.5x.
In Smartly vs AdCreative.ai comparison for ad automation, Smartly excels in cross-channel management.
Smartly cross-channel ad automation for brands has a steep learning curve.
Smartly AI-powered creative automation for ads streamlines ad production.
Smartly cross-channel campaign management handles $5B in ad spend.
Smartly cross-channel ad automation for brands sets up campaigns 3.3x faster.
Smartly cost-effective advertising platform for enterprises suits large budgets.
