Hightouch is a cutting-edge composable CDP for personalized marketing, founded in 2019 by Tejas Manohar, Kashish Gupta, and Josh Curl in San Francisco, California. It transforms data warehouses into powerful customer data platforms (CDPs) by leveraging reverse ETL and AI decision-making to deliver 1:1 personalized marketing campaigns. Unlike traditional CDPs, Hightouch integrates directly with existing data infrastructure, eliminating data duplication and enabling real-time personalization across 250+ tools like Salesforce and Braze. Trusted by brands like Spotify, PetSmart, and WHOOP, Hightouch drives engagement with Hightouch real-time personalization for global brands, achieving a $1.2 billion valuation with $172 million in funding.
Hightouch: Leading Composable CDP for Personalized Marketing in 2025
Hightouch is a pioneering AI-powered customer data platform for global marketers. It redefines marketing by transforming existing data warehouses into a flexible, composable Customer Data Platform (CDP) that drives real-time, personalized campaigns. By leveraging reverse ETL and AI decision-making, Hightouch syncs data to over 250 tools, including HubSpot and Google Ads, enabling brands like Spotify and WeightWatchers to deliver tailored customer experiences. With $172 million in funding and a 2024 Gartner Cool Vendor recognition, Hightouch offers real-time data activation for global brands to boost engagement and loyalty without data duplication.
Key Features of Hightouch for Marketers
- Hightouch AI decisioning platform for marketers: AI agents optimize content, timing, and channels for 1:1 personalization.
- Hightouch composable CDP for personalized marketing: Leverages data warehouses for flexible, secure data activation.
- Hightouch real-time personalization for global brands: Sub-second content delivery across channels.
- Hightouch no-code audience builder for campaigns: Marketers build audiences without coding.
- Hightouch reverse ETL for marketing tools: Syncs data to 250+ platforms like Braze and HubSpot.
- Hightouch campaign intelligence for insights: AI-driven analytics for performance tracking.
- Hightouch secure data activation for enterprises: No data duplication, ISO 27001 compliant.
Use Cases for Hightouch
- Retail Brands: Personalize campaigns for 70M+ loyalty members with the Hightouch AI decisioning platform for marketers.
- E-commerce Businesses: Boost conversions with Hightouch real-time personalization for global brands.
- Media Companies: Super-serve fans with HighTouch composable CDP for personalized marketing.
- SaaS Firms: Enhance user onboarding with Hightouch reverse ETL for marketing tools.
- Financial Services: Drive engagement with Hightouch campaign intelligence for insights.
- Healthcare Brands: Target high-value users with Hightouch's no-code audience builder for campaigns.
Pros of Hightouch
- +99% accurate data syncs with Hightouch secure data activation for enterprises.
- No-code tools via Hightouch's no-code audience builder for campaigns.
- 250+ integrations with Hightouch reverse ETL for marketing tools.
- Real-time personalization with Hightouch real-time personalization for global brands.
- AI-driven insights via Hightouch campaign intelligence for insights.
Cons of HighTouch
- Complex mappings for non-technical teams.
- Premium tiers are costly for small businesses.
- Minor sync delays in high-volume scenarios.
- Limited direct support channels.
Hightouch pricing 2025: Plans, Features, and Subscription Costs Explained
- AI Decisioning
- Custom
- Composable CDP
- Custom
- Basic Reverse ETL
- Custom
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Hightouch is a composable CDP for personalized marketing for real-time, AI-driven campaigns.
Hightouch secure data activation for enterprises ensures +99% sync accuracy.
Hightouch reverse ETL for marketing tools syncs with 250+ platforms like Salesforce.
Hightouch secure data activation for enterprises is ISO 27001 certified, with no data storage.
Hightouch user eligibility for global marketers includes retail, SaaS, and media brands.
