Ahrefs vs Murf.ai vs Smartly: Which Website Builder tool is Best in 2025?

All these tools Ahrefs , Murf.ai , Smartly offer flexible pricing models suitable for web developers, small business owners seeking AI-powered solutions to enhance their Website Builder efforts.

Ahrefs

Starting from
$129/month
Pricing Model:
  • Lite - $129/month
  • Standard - $249/month
  • Advanced - $449/month
  • Enterprise - $1499/month
  • Starter - $29/month
  • Webmaster Tools - Free

Murf.ai

Starting from
$19/user/month

Smartly

Starting from
custom

These AI tools are among the best Website Builder tools available in 2025. For web developers, small business owners, tools like Ahrefs , Murf.ai , Smartly help streamline the Website Builder process by offering AI-powered features.

What is Ahrefs?

Launched in 2010 by Dmytro Gerasymenko, Ahrefs is a leading all-in-one SEO and digital marketing platform designed to deliver actionable data for businesses, marketers, and agencies. Initially focused on backlink analysis, it has evolved into a robust suite supporting SEO, content marketing, PPC, and competitor research. Boasting a database with over 11 billion keywords and 400 billion indexed pages, Ahrefs empowers users to enhance website performance, monitor rankings, and outrank global competitors. Trusted by 44% of Fortune 500 companies, it’s a top choice for data-driven marketing strategies.

What is Murf.ai?

Murf.ai, is a text- to - speech (TTS) platform that is designed to give voiceovers in a true to life and expressive manner for your videos, presentations, e-learning modules, audio books, podcasts, advertisements, among others. It basically aids you in transforming your written text to high-quality narration without the need of a human voice actor. Users can choose from over 120 voices in various languages, accents, and genders, including neutral, emotional, and character-specific voices.

What is Smartly?

Smartly, founded in 2013 by Kristo Ovaska and Tuomo Riekko in Helsinki, Finland, is a cutting-edge AI-powered advertising platform for performance that unifies creative, media, and analytics to streamline digital advertising. Managing over $5 billion in ad spend for 700+ brands like Nike and Uber, Smartly leverages generative AI to produce 1 billion creative variants daily, enhancing campaigns across Meta, TikTok, Google, and more. Its cross-channel ad automation for brands delivers 3.3x faster campaign setup and up to 5.5x return on ad spend, making it a top choice for enterprise-level marketing.

Ahrefs
(4.5/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.6
  • Ease of Use:
    4.4
  • Functionality and Features:
    4.5
  • Integration Capabilities:
    4.6
  • Performance and Speed:
    4.2
  • Support and Resources:
    4.5
Murf.ai
  • No ratings found!
Smartly
(4.5/5)
  • Accuracy and Reliability:
    4.6
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.6
  • Functionality and Features:
    4.4
  • Integration Capabilities:
    4.2
  • Performance and Speed:
    4.3
  • Support and Resources:
    4.8
Ahrefs
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Murf.ai
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Smartly
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Ahrefs

Pros

Industry-leading backlink and keyword data accuracy

Comprehensive tools for SEO

content

and PPC

User-friendly interface with advanced AI features

Global support with data from 170+ countries

Trusted by 44% of Fortune 500 companies

Cons

Premium pricing for advanced plans

Limited free tier functionality

The credit-based system may confuse beginners

Murf.ai

Pros

High-quality voiceovers.

Ease of use.

Cost-effective.

Flexibility.

Customization.

Accessibility.

Cons

Limited emotional range.

Potential technical issues.

Limited music and sound effects library.

Copyright limitations.

Smartly

Pros

3.3x faster campaign setup.

5.5x ROAS with predictive AI.

Seamless Meta and TikTok integrations.

1 billion daily creative variants.

28% lower CPA with analytics.

Cons

Steep learning curve for beginners.

Slow chat support response.

1 billion daily creative variants.

28% lower CPA with analytics.

If you're looking for other Website Builder tools for web developers, small business owners, you can also explore Limecube, Butternut AI, 10Web, Gamma AI, Macaly, Tilda, Odoo, Linos.AI, which are highly rated in 2025.

Ahrefs
  • Ahrefs
  • Singapore
Murf.ai
  • Not Data Available!
Smartly
  • Smartly
  • Helsinki, Finland