Murf.ai vs Smartly (2025)- Features, Pricing & Uses

Smartly

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Pricing

All these tools Murf.ai , Smartly offer flexible pricing models suitable for web developers, small business owners seeking AI-powered solutions to enhance their Website Builder efforts.

Murf.ai

Starting from

$19/user/month

Smartly

Starting from

custom

Overview

These AI tools are among the best Website Builder tools available in 2025. For web developers, small business owners, tools like Murf.ai , Smartly help streamline the Website Builder process by offering AI-powered features.

What is Murf.ai?

Murf.ai, is a text- to - speech (TTS) platform that is designed to give voiceovers in a true to life and expressive manner for your videos, presentations, e-learning modules, audio books, podcasts, advertisements, among others. It basically aids you in transforming your written text to high-quality narration without the need of a human voice actor. Users can choose from over 120 voices in various languages, accents, and genders, including neutral, emotional, and character-specific voices.

What is Smartly?

Smartly, founded in 2013 by Kristo Ovaska and Tuomo Riekko in Helsinki, Finland, is a cutting-edge AI-powered advertising platform for performance that unifies creative, media, and analytics to streamline digital advertising. Managing over $5 billion in ad spend for 700+ brands like Nike and Uber, Smartly leverages generative AI to produce 1 billion creative variants daily, enhancing campaigns across Meta, TikTok, Google, and more. Its cross-channel ad automation for brands delivers 3.3x faster campaign setup and up to 5.5x return on ad spend, making it a top choice for enterprise-level marketing.

Our Verdict

Murf.ai

No ratings found!

Smartly

(4.5/5)

Accuracy and Reliability:
4.6
Cost-Efficiency:
4.5
Customization and Flexibility:
4.8
Data Privacy and Security:
4.7
Ease of Use:
4.6
Functionality and Features:
4.4
Integration Capabilities:
4.2
Performance and Speed:
4.3
Support and Resources:
4.8

User Ratings & Reviews

Murf.ai

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Smartly

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Pros & Cons

Murf.ai

Pros

High-quality voiceovers.

Ease of use.

Cost-effective.

Flexibility.

Customization.

Accessibility.

Cons

Limited emotional range.

Potential technical issues.

Limited music and sound effects library.

Smartly

Pros

3.3x faster campaign setup.

5.5x ROAS with predictive AI.

Seamless Meta and TikTok integrations.

1 billion daily creative variants.

28% lower CPA with analytics.

Cons

Steep learning curve for beginners.

Slow chat support response.

1 billion daily creative variants.

28% lower CPA with analytics.

Alternatives

If you're looking for other Website Builder tools for web developers, small business owners, you can also explore Limecube, Butternut AI, 10Web, Gamma AI, Macaly, Tilda, Odoo, Linos.AI, which are highly rated in 2025.