Planly vs Hightouch vs Ahrefs: Which Digital Marketing Platform tool is Best in 2025?

All these tools Planly , Hightouch , Ahrefs offer flexible pricing models suitable for marketers & advertisers, business owners & entrepreneurs seeking AI-powered solutions to enhance their Digital Marketing Platform efforts.

Planly

Starting from
$15/month
Pricing Model:
  • Individual - $15/month
  • Team - $40/month
  • Agency - $80/month
  • Enterprise Plan - Custom

Hightouch

Starting from
custom
Pricing Model:
  • AI Decisioning - Custom
  • Composable CDP - Custom
  • Basic Reverse ETL - Custom

Ahrefs

Starting from
$129/month
Pricing Model:
  • Lite - $129/month
  • Standard - $249/month
  • Advanced - $449/month
  • Enterprise - $1499/month
  • Starter - $29/month
  • Webmaster Tools - Free

These AI tools are among the best Digital Marketing Platform tools available in 2025. For marketers & advertisers, business owners & entrepreneurs, tools like Planly , Hightouch , Ahrefs help streamline the Digital Marketing Platform process by offering AI-powered features.

What is Planly?

Planly is a complete social media management tool. Planly enables businesses, content creators, and marketing teams to schedule posts, analyze performance, and engage with audiences across multiple platforms, including Instagram, TikTok, Facebook, LinkedIn, Pinterest, Twitter, YouTube, Mastodon, Threads, and Bluesky. Planly’s intuitive features, including automated posting, advanced analytics, and a unified engagement inbox, make it an ideal solution for streamlining workflows and enhancing online presence. Trusted by over 12,000 active users and 4,000 startups, Planly empowers teams to manage social media efficiently with tools like Addto.bio and an AI Content Assistant.

What is Hightouch?

Hightouch is a cutting-edge composable CDP for personalized marketing, founded in 2019 by Tejas Manohar, Kashish Gupta, and Josh Curl in San Francisco, California. It transforms data warehouses into powerful customer data platforms (CDPs) by leveraging reverse ETL and AI decision-making to deliver 1:1 personalized marketing campaigns. Unlike traditional CDPs, Hightouch integrates directly with existing data infrastructure, eliminating data duplication and enabling real-time personalization across 250+ tools like Salesforce and Braze. Trusted by brands like Spotify, PetSmart, and WHOOP, Hightouch drives engagement with Hightouch real-time personalization for global brands, achieving a $1.2 billion valuation with $172 million in funding.

What is Ahrefs?

Launched in 2010 by Dmytro Gerasymenko, Ahrefs is a leading all-in-one SEO and digital marketing platform designed to deliver actionable data for businesses, marketers, and agencies. Initially focused on backlink analysis, it has evolved into a robust suite supporting SEO, content marketing, PPC, and competitor research. Boasting a database with over 11 billion keywords and 400 billion indexed pages, Ahrefs empowers users to enhance website performance, monitor rankings, and outrank global competitors. Trusted by 44% of Fortune 500 companies, it’s a top choice for data-driven marketing strategies.

Planly
(4.4/5)
  • Accuracy and Reliability:
    4.5
  • Cost-Efficiency:
    4.7
  • Customization and Flexibility:
    4.6
  • Data Privacy and Security:
    4.4
  • Ease of Use:
    4.3
  • Functionality and Features:
    4.5
  • Integration Capabilities:
    4.2
  • Performance and Speed:
    4.4
  • Support and Resources:
    4.3
Hightouch
(4.7/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.8
  • Customization and Flexibility:
    4.6
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.5
  • Functionality and Features:
    4.8
  • Integration Capabilities:
    4.6
  • Performance and Speed:
    4.4
  • Support and Resources:
    4.9
Ahrefs
(4.5/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.6
  • Ease of Use:
    4.4
  • Functionality and Features:
    4.5
  • Integration Capabilities:
    4.6
  • Performance and Speed:
    4.2
  • Support and Resources:
    4.5
Planly
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Hightouch
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Ahrefs
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Planly

Pros

User-friendly visual planner simplifies scheduling across platforms.

Automated posting saves time and effort.

AI Content Assistant creates tailored captions and ideas.

Unified inbox streamlines engagement across platforms.

Supports many social media channels.

Affordable pricing with a free plan for small businesses.

Cons

No social listening for brand mentions or trends.

Some tools

like bio links

are platform-specific.

Occasional publishing glitches.

Limited customization for agencies seeking white-label options.

Hightouch

Pros

+99% accurate data syncs.

No-code audience builder.

250+ tool integrations.

Real-time personalization.

AI-driven campaign insights.

Cons

Complex setup for non-technical teams.

Premium tiers are costly for startups.

Minor delays in high-volume syncs.

Limited direct support channels.

Ahrefs

Pros

Industry-leading backlink and keyword data accuracy

Comprehensive tools for SEO

content

and PPC

User-friendly interface with advanced AI features

Global support with data from 170+ countries

Trusted by 44% of Fortune 500 companies

Cons

Premium pricing for advanced plans

Limited free tier functionality

The credit-based system may confuse beginners

Not alternatives Found!
Planly
  • Planly
  • New York, United States
Hightouch
  • Hightouch
  • San Francisco, California
Ahrefs
  • Ahrefs
  • Singapore