All these tools Hightouch , Ahrefs offer flexible pricing models suitable for marketers & advertisers, business owners & entrepreneurs seeking AI-powered solutions to enhance their Digital Marketing Platform efforts.
Hightouch
- AI Decisioning - Custom
- Composable CDP - Custom
- Basic Reverse ETL - Custom
Ahrefs
- Lite - $129/month
- Standard - $249/month
- Advanced - $449/month
- Enterprise - $1499/month
- Starter - $29/month
- Webmaster Tools - Free
These AI tools are among the best Digital Marketing Platform tools available in 2025. For marketers & advertisers, business owners & entrepreneurs, tools like Hightouch , Ahrefs help streamline the Digital Marketing Platform process by offering AI-powered features.
What is Hightouch?
Hightouch is a cutting-edge composable CDP for personalized marketing, founded in 2019 by Tejas Manohar, Kashish Gupta, and Josh Curl in San Francisco, California. It transforms data warehouses into powerful customer data platforms (CDPs) by leveraging reverse ETL and AI decision-making to deliver 1:1 personalized marketing campaigns. Unlike traditional CDPs, Hightouch integrates directly with existing data infrastructure, eliminating data duplication and enabling real-time personalization across 250+ tools like Salesforce and Braze. Trusted by brands like Spotify, PetSmart, and WHOOP, Hightouch drives engagement with Hightouch real-time personalization for global brands, achieving a $1.2 billion valuation with $172 million in funding.
What is Ahrefs?
Launched in 2010 by Dmytro Gerasymenko, Ahrefs is a leading all-in-one SEO and digital marketing platform designed to deliver actionable data for businesses, marketers, and agencies. Initially focused on backlink analysis, it has evolved into a robust suite supporting SEO, content marketing, PPC, and competitor research. Boasting a database with over 11 billion keywords and 400 billion indexed pages, Ahrefs empowers users to enhance website performance, monitor rankings, and outrank global competitors. Trusted by 44% of Fortune 500 companies, it’s a top choice for data-driven marketing strategies.
-
Accuracy and Reliability:
4.7
-
Cost-Efficiency:
4.8
-
Customization and Flexibility:
4.6
-
Data Privacy and Security:
4.7
-
Ease of Use:
4.5
-
Functionality and Features:
4.8
-
Integration Capabilities:
4.6
-
Performance and Speed:
4.4
-
Support and Resources:
4.9
-
Accuracy and Reliability:
4.7
-
Cost-Efficiency:
4.5
-
Customization and Flexibility:
4.8
-
Data Privacy and Security:
4.6
-
Ease of Use:
4.4
-
Functionality and Features:
4.5
-
Integration Capabilities:
4.6
-
Performance and Speed:
4.2
-
Support and Resources:
4.5
Hightouch
+99% accurate data syncs.
No-code audience builder.
250+ tool integrations.
Real-time personalization.
AI-driven campaign insights.
Complex setup for non-technical teams.
Premium tiers are costly for startups.
Minor delays in high-volume syncs.
Limited direct support channels.
Ahrefs
Industry-leading backlink and keyword data accuracy
Comprehensive tools for SEO
content
and PPC
User-friendly interface with advanced AI features
Global support with data from 170+ countries
Trusted by 44% of Fortune 500 companies
Premium pricing for advanced plans
Limited free tier functionality
The credit-based system may confuse beginners
If you're looking for other Digital Marketing Platform tools for marketers & advertisers, business owners & entrepreneurs, you can also explore Planly, which are highly rated in 2025.
- Hightouch
- San Francisco, California
- Ahrefs
- Singapore