All these tools Smartly , Hightouch offer flexible pricing models suitable for digital marketers, content strategists seeking AI-powered solutions to enhance their AI Marketing efforts.
Smartly
Hightouch
- AI Decisioning - Custom
- Composable CDP - Custom
- Basic Reverse ETL - Custom
These AI tools are among the best AI Marketing tools available in 2025. For digital marketers, content strategists, tools like Smartly , Hightouch help streamline the AI Marketing process by offering AI-powered features.
What is Smartly?
Smartly, founded in 2013 by Kristo Ovaska and Tuomo Riekko in Helsinki, Finland, is a cutting-edge AI-powered advertising platform for performance that unifies creative, media, and analytics to streamline digital advertising. Managing over $5 billion in ad spend for 700+ brands like Nike and Uber, Smartly leverages generative AI to produce 1 billion creative variants daily, enhancing campaigns across Meta, TikTok, Google, and more. Its cross-channel ad automation for brands delivers 3.3x faster campaign setup and up to 5.5x return on ad spend, making it a top choice for enterprise-level marketing.
What is Hightouch?
Hightouch is a cutting-edge composable CDP for personalized marketing, founded in 2019 by Tejas Manohar, Kashish Gupta, and Josh Curl in San Francisco, California. It transforms data warehouses into powerful customer data platforms (CDPs) by leveraging reverse ETL and AI decision-making to deliver 1:1 personalized marketing campaigns. Unlike traditional CDPs, Hightouch integrates directly with existing data infrastructure, eliminating data duplication and enabling real-time personalization across 250+ tools like Salesforce and Braze. Trusted by brands like Spotify, PetSmart, and WHOOP, Hightouch drives engagement with Hightouch real-time personalization for global brands, achieving a $1.2 billion valuation with $172 million in funding.
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Accuracy and Reliability:
4.6
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Cost-Efficiency:
4.5
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Customization and Flexibility:
4.8
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Data Privacy and Security:
4.7
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Ease of Use:
4.6
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Functionality and Features:
4.4
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Integration Capabilities:
4.2
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Performance and Speed:
4.3
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Support and Resources:
4.8
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Accuracy and Reliability:
4.7
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Cost-Efficiency:
4.8
-
Customization and Flexibility:
4.6
-
Data Privacy and Security:
4.7
-
Ease of Use:
4.5
-
Functionality and Features:
4.8
-
Integration Capabilities:
4.6
-
Performance and Speed:
4.4
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Support and Resources:
4.9
Smartly
3.3x faster campaign setup.
5.5x ROAS with predictive AI.
Seamless Meta and TikTok integrations.
1 billion daily creative variants.
28% lower CPA with analytics.
Steep learning curve for beginners.
Slow chat support response.
1 billion daily creative variants.
28% lower CPA with analytics.
Hightouch
+99% accurate data syncs.
No-code audience builder.
250+ tool integrations.
Real-time personalization.
AI-driven campaign insights.
Complex setup for non-technical teams.
Premium tiers are costly for startups.
Minor delays in high-volume syncs.
Limited direct support channels.
If you're looking for other AI Marketing tools for digital marketers, content strategists, you can also explore M1-project, Nichesss, Kore.ai, Vsub, Build Chatbot, Gizzmo, AdCreative.AI, 2short AI, Murf.ai, KeywordSearch, Brandfy, Powerdrill, which are highly rated in 2025.
- Smartly
- Helsinki, Finland
- Hightouch
- San Francisco, California