Smartly: Which Social Media Advertising tool is Best in 2025?

All these tools Smartly offer flexible pricing models suitable for E-commerce Brands, Marketing Agencies, Performance Marketers, Creative Teams, Large Enterprises, Social Media Managers seeking AI-powered solutions to enhance their Social Media Advertising efforts.

Smartly

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These AI tools are among the best Social Media Advertising tools available in 2025. For E-commerce Brands, Marketing Agencies, Performance Marketers, Creative Teams, Large Enterprises, Social Media Managers, tools like Smartly help streamline the Social Media Advertising process by offering AI-powered features.

What is Smartly?

Smartly, founded in 2013 by Kristo Ovaska and Tuomo Riekko in Helsinki, Finland, is a cutting-edge AI-powered advertising platform for performance that unifies creative, media, and analytics to streamline digital advertising. Managing over $5 billion in ad spend for 700+ brands like Nike and Uber, Smartly leverages generative AI to produce 1 billion creative variants daily, enhancing campaigns across Meta, TikTok, Google, and more. Its cross-channel ad automation for brands delivers 3.3x faster campaign setup and up to 5.5x return on ad spend, making it a top choice for enterprise-level marketing.

Smartly
(4.5/5)
  • Accuracy and Reliability:
    4.6
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.6
  • Functionality and Features:
    4.4
  • Integration Capabilities:
    4.2
  • Performance and Speed:
    4.3
  • Support and Resources:
    4.8
Smartly
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Smartly

Pros

3.3x faster campaign setup.

5.5x ROAS with predictive AI.

Seamless Meta and TikTok integrations.

1 billion daily creative variants.

28% lower CPA with analytics.

Cons

Steep learning curve for beginners.

Slow chat support response.

1 billion daily creative variants.

28% lower CPA with analytics.

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Smartly
  • Smartly
  • Helsinki, Finland