All these tools Smartly , ElevenLabs offer flexible pricing models suitable for journalists, researchers seeking AI-powered solutions to enhance their Voice to Text efforts.
Smartly
ElevenLabs
- Free - $0/month
- Starter - $5/month
- Creator - $11/month
- Pro - $99/month
- Scale - $330/month
- Business - $1320/month
These AI tools are among the best Voice to Text tools available in 2025. For journalists, researchers, tools like Smartly , ElevenLabs help streamline the Voice to Text process by offering AI-powered features.
What is Smartly?
Smartly, founded in 2013 by Kristo Ovaska and Tuomo Riekko in Helsinki, Finland, is a cutting-edge AI-powered advertising platform for performance that unifies creative, media, and analytics to streamline digital advertising. Managing over $5 billion in ad spend for 700+ brands like Nike and Uber, Smartly leverages generative AI to produce 1 billion creative variants daily, enhancing campaigns across Meta, TikTok, Google, and more. Its cross-channel ad automation for brands delivers 3.3x faster campaign setup and up to 5.5x return on ad spend, making it a top choice for enterprise-level marketing.
What is ElevenLabs?
ElevenLabs is a software company founded in 2022 by Piotr Dąbkowski and Mati Staniszewski, specializing in developing natural-sounding speech synthesis software using deep learning. The company has raised significant funding, with a Series B round in January 2024 valuing it at $1.1 billion, backed by investors like Andreessen Horowitz and Sequoia Capital. ElevenLabs is known for its realistic and expressive AI voices, powering applications for millions of creators, developers, and enterprises. Their flagship product, Eleven v3 (alpha), is described as the most expressive text-to-speech (TTS) model, capable of delivering human-like speech with emotions, accents, and multilingual support. The platform also offers speech-to-text (STT), voice changer, conversational AI, dubbing, voice cloning, and ElevenReader, an app for reading text aloud. The company’s technology is used for audiobooks, video voiceovers, podcasts, customer service, and accessibility, making content universally accessible in any language and voice.
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Accuracy and Reliability:
4.6
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Cost-Efficiency:
4.5
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Customization and Flexibility:
4.8
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Data Privacy and Security:
4.7
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Ease of Use:
4.6
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Functionality and Features:
4.4
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Integration Capabilities:
4.2
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Performance and Speed:
4.3
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Support and Resources:
4.8
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Smartly
3.3x faster campaign setup.
5.5x ROAS with predictive AI.
Seamless Meta and TikTok integrations.
1 billion daily creative variants.
28% lower CPA with analytics.
Steep learning curve for beginners.
Slow chat support response.
1 billion daily creative variants.
28% lower CPA with analytics.
If you're looking for other Voice to Text tools for journalists, researchers, you can also explore Otter.AI, TranscribeAudio, Voxio, AssemblyAI, Resemble AI, Wispr Flow, Heynds, which are highly rated in 2025.
- Smartly
- Helsinki, Finland
- ElevenLabs
- New York