Whatnot vs Odoo: Which Digital Marketing Platform tool is Best in 2025?

All these tools Whatnot , Odoo offer flexible pricing models suitable for marketers & advertisers, business owners & entrepreneurs seeking AI-powered solutions to enhance their Digital Marketing Platform efforts.

Whatnot

Starting from
free

Odoo

Starting from
$31.10/user/month
Pricing Model:
  • Free - $0
  • Standard - $31.10/user/month
  • Custom - $46.70/user/month

These AI tools are among the best Digital Marketing Platform tools available in 2025. For marketers & advertisers, business owners & entrepreneurs, tools like Whatnot , Odoo help streamline the Digital Marketing Platform process by offering AI-powered features.

What is Whatnot?

Whatnot is a leading live shopping marketplace for users, founded by Grant Lafontaine and Logan Head. It specializes in live-stream auctions for collectibles, fashion, and more. With a $6 billion GMV and ranking as the #1 shopping app for iPhones, it connects buyers and sellers in real-time across 250+ categories, including Pokémon cards, sneakers, and coins. Its user-friendly app and desktop platform foster community engagement, offering a secure auction platform for users with verified seller processes and robust analytics trusted by millions globally.

What is Odoo?

Odoo is a collection of open-source applications designed for efficient business management. Odoo offers a comprehensive set of integrated applications to streamline various business processes. Covering everything from CRM, eCommerce, accounting, inventory, and point of sale (POS) to project management and human resources, Odoo is designed to cater to businesses of all sizes. Its modular architecture allows users to select specific apps based on their needs, making it highly customizable and scalable. It is available in two editions: Community (free, open-source) and Enterprise (paid, with advanced features).

Whatnot
(4.5/5)
  • Accuracy and Reliability:
    4.5
  • Cost-Efficiency:
    4.7
  • Customization and Flexibility:
    4.6
  • Data Privacy and Security:
    4.6
  • Ease of Use:
    4.3
  • Functionality and Features:
    4.4
  • Integration Capabilities:
    4.2
  • Performance and Speed:
    4.8
  • Support and Resources:
    4.5
Odoo
(4.4/5)
  • Accuracy and Reliability:
    5
  • Cost-Efficiency:
    4
  • Customization and Flexibility:
    5
  • Data Privacy and Security:
    5
  • Ease of Use:
    5
  • Functionality and Features:
    4
  • Integration Capabilities:
    3
  • Performance and Speed:
    4
  • Support and Resources:
    5
Whatnot
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Odoo
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Whatnot

Pros

Fast sales with live auctions.

Vibrant community engagement.

Free to join

8% seller fee.

Secure with verified sellers.

250+ diverse categories.

Cons

Occasional transaction disputes.

Limited advanced customization.

Third-party cookie concerns.

Limited direct support.

Odoo

Pros

The modular system allows picking only the needed apps.

Intuitive interface simplifies daily operations.

The open-source Community edition is free to use.

Extensive app ecosystem for diverse business needs.

Seamless integration across modules and external tools.

Scalable for businesses of any size or industry.

Cons

Advanced features require the paid Enterprise edition.

Complex setups may need technical expertise.

Support response times can vary

especially for Community users.

Additional costs for hosting or customizations can add up.

If you're looking for other Digital Marketing Platform tools for marketers & advertisers, business owners & entrepreneurs, you can also explore Ahrefs, Hightouch, Planly, which are highly rated in 2025.

Whatnot
  • Whatnot
  • Los Angeles, California
Odoo
  • Odoo
  • Grand-Rosière, Belgium