Elastic vs Soona: Which Ecommerce Content Management tool is Best in 2025?

Elastic is a company that helps businesses use data better through tools for search, security, and monitoring. It’s known for Elasticsearch, a powerful search engine that’s part of the Elastic Stack, which also includes Kibana for visuals, Beats for data collection, and Logstash for processing logs. Founded in 2012, Elastic serves over 17,000 customers, including big names like Uber and Microsoft, and is traded on the NYSE as ESTC. It’s great for e-commerce, IT, and healthcare industries, focusing on real-time insights with AI and scalability.

Soona is a virtual yet unique product photography studio, where the team at Soona helps all e-commerce merchants in generating high quality and affordable product photos and videos. The aim of Soona is to simplify the product photography process and make it simple for businesses of every size. After the users submit their products, the whole professional shoot is done at the studio chain of Soona. Skillful and accomplished photographers and videographers have been dedicatedly hired by Soona. Model photography, styling, and retouching are also offered by Soona.