| 30-06-2025 |
Freshworks CTO Shares Ethical AI Strategies |
Insights |
Murali Swaminathan, CTO of Freshworks, outlines six ways to make ethical AI a competitive advantage. By prioritizing fairness, transparency, and accountability, companies can build trust and create inclusive AI products. Key steps include ongoing ethical discussions, setting clear guidelines, and addressing biases through regular audits. Swaminathan emphasizes collaboration across industries to ensure AI serves the greater good. |
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| 23-06-2025 |
Freshworks’ CIO Playbook Guides AI Adoption |
Insights |
Freshworks’ latest CIO playbook, featuring insights from four industry leaders, offers practical strategies for leveraging AI to enhance workplace efficiency and customer experiences. Emphasizing empathy, governance, and disciplined execution, the guide addresses challenges like data quality and organizational alignment to ensure AI delivers tangible value. With contributions from experts like Jess Evans of Maricopa Community Colleges, it underscores Freddy AI’s role in simplifying complex processes. Download the playbook to explore actionable AI strategies for your business. |
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| 05-06-2025 |
Freshworks Unifies Support for Frasers Group’s 60+ Brands |
Showcase |
Freshworks empowers Frasers Group, a UK-based retail giant, to streamline customer support across over 60 brands using Freshdesk, Freshchat, and Freshcaller. The omnichannel platform consolidates 16 siloed tools, achieving a deflection rate above 25% and saving nearly 20,000 work hours annually. AI-driven chatbots and advanced ticketing ensure rapid responses, with an average of under 60 seconds, enhancing customer satisfaction. Explore how Freshworks drives retail success at freshworks.com. |
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