Baseten vs Freshworks vs Smartly vs Thought Machine: Which AI Journal tool is Best in 2025?

All these tools Baseten , Freshworks , Smartly , Thought Machine offer flexible pricing models suitable for Software Developers seeking AI-powered solutions to enhance their AI Journal efforts.

Baseten

Starting from
custom
Pricing Model:
  • Basic - $0 per month
  • Pro - Custom
  • Enterprise - Custom

Freshworks

Starting from
Free
Pricing Model:
  • Free - 0
  • Growth Plan - $15/agent/month
  • Pro Plan - $49/agent/month
  • Enterprise Plan - $79/agent/month

Smartly

Starting from
custom

Thought Machine

Starting from
custom

These AI tools are among the best AI Journal tools available in 2025. For Software Developers, tools like Baseten , Freshworks , Smartly , Thought Machine help streamline the AI Journal process by offering AI-powered features.

What is Baseten?

Baseten is an advanced AI model deployment platform. It streamlines and expedites the deployment of machine learning models for developers and businesses. Its serverless infrastructure enables seamless AI integration, empowering users to launch models efficiently without managing complex systems. Trusted by companies like Writer and Abridge, Baseten offers high-performance inference, robust security, and flexible deployment options across cloud, self-hosted, or hybrid environments, making it ideal for generative AI applications like transcription and image generation.

What is Freshworks?

Freshworks is a global leader in AI-driven IT service management (ITSM) solutions, offering businesses of all sizes a smarter way to manage IT operations. Its flagship platform, Freshservice, is trusted by over 68,000 businesses worldwide, including RingCentral, Chargebee, and TaylorMade, for its scalability, ease of use, and rapid return on investment (ROI).

What is Smartly?

Smartly, founded in 2013 by Kristo Ovaska and Tuomo Riekko in Helsinki, Finland, is a cutting-edge AI-powered advertising platform for performance that unifies creative, media, and analytics to streamline digital advertising. Managing over $5 billion in ad spend for 700+ brands like Nike and Uber, Smartly leverages generative AI to produce 1 billion creative variants daily, enhancing campaigns across Meta, TikTok, Google, and more. Its cross-channel ad automation for brands delivers 3.3x faster campaign setup and up to 5.5x return on ad spend, making it a top choice for enterprise-level marketing.

What is Thought Machine?

Thought Machine, founded in 2014 by Paul Taylor in London, UK, is a trailblazing fintech company revolutionizing banking with its Vault Core cloud-native banking platform. Its flagship products, Vault Core and Vault Payments, empower banks to modernize legacy systems, delivering unparalleled flexibility through a microservices-based, cloud-agnostic architecture. Trusted by global giants like JPMorgan Chase, Lloyds Banking Group, and Intesa Sanpaolo, Thought Machine serves over 30 countries, processing millions of transactions with a $2.7 billion valuation and $500 million in funding. Its scalable core banking solutions enable rapid product launches, cutting costs by up to 50% and reducing time-to-market from months to days.

Baseten
(4.7/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.9
  • Ease of Use:
    4.7
  • Functionality and Features:
    4.8
  • Integration Capabilities:
    4.6
  • Performance and Speed:
    4.5
  • Support and Resources:
    4.8
Freshworks
(4.3/5)
  • Accuracy and Reliability:
    4.5
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.5
  • Data Privacy and Security:
    4
  • Ease of Use:
    4.5
  • Functionality and Features:
    4.5
  • Integration Capabilities:
    3.5
  • Performance and Speed:
    4
  • Support and Resources:
    4.5
Smartly
(4.5/5)
  • Accuracy and Reliability:
    4.6
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.6
  • Functionality and Features:
    4.4
  • Integration Capabilities:
    4.2
  • Performance and Speed:
    4.3
  • Support and Resources:
    4.8
Thought Machine
(4.7/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.9
  • Functionality and Features:
    4.6
  • Integration Capabilities:
    4.5
  • Performance and Speed:
    4.4
  • Support and Resources:
    4.8
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Freshworks
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Smartly
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Thought Machine
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Baseten

Pros

Sub-400ms latency for real-time inference.

Up to 65% lower inference costs.

Seamless PyTorch and TensorFlow integration.

SOC 2 Type II and HIPAA compliant.

Flexible cloud and hybrid deployments.

Cons

Learning curve for Truss framework.

Costs increase with high-traffic workloads.

Limited for non-standard use cases.

Support delays for non-enterprise users.

Freshworks

Pros

Intuitive Freshworks customer service platform with AI automation.

Fast setup for Freshworks CRM solutions and ITSM tools.

Seamless Freshworks app integrations with 1

000+ platforms.

Transparent pricing for Freshworks cost-effective software.

Strong Freshworks data security with GDPR compliance.

Cons

Freshworks support response times can be slow.

Complex CRM setup for small teams.

Limited offline functionality.

Billing issues reported for Freshworks CRM solutions.

Advanced features need technical expertise.

Smartly

Pros

3.3x faster campaign setup.

5.5x ROAS with predictive AI.

Seamless Meta and TikTok integrations.

1 billion daily creative variants.

28% lower CPA with analytics.

Cons

Steep learning curve for beginners.

Slow chat support response.

1 billion daily creative variants.

28% lower CPA with analytics.

Thought Machine

Pros

Launches products in days.

98% uptime with real-time processing.

Highly configurable smart contracts.

Seamless AWS and Azure integrations.

Supports 200+ preconfigured products.

Cons

Requires technical expertise.

High costs for smaller banks.

Minor migration issues.

Peak-time support delays.

If you're looking for other AI Journal tools for Software Developers, you can also explore Jots, which are highly rated in 2025.

Baseten
  • Baseten
  • San Francisco
Freshworks
  • Not Data Available!
Smartly
  • Smartly
  • Helsinki, Finland
Thought Machine
  • Thought Machine
  • London, UK