Smartly vs Planly vs Thiings: Which Artificial Intelligence tool is Best in 2025?

All these tools Smartly , Planly , Thiings offer flexible pricing models suitable for digital marketers and content creators seeking AI-powered solutions to enhance their Artificial Intelligence efforts.

Smartly

Starting from
custom

Planly

Starting from
$15/month
Pricing Model:
  • Individual - $15/month
  • Team - $40/month
  • Agency - $80/month
  • Enterprise Plan - Custom

Thiings

Starting from
free

These AI tools are among the best Artificial Intelligence tools available in 2026. For digital marketers and content creators, tools like Smartly , Planly , Thiings help streamline the Artificial Intelligence process by offering AI-powered features.

What is Smartly?

Smartly, founded in 2013 by Kristo Ovaska and Tuomo Riekko in Helsinki, Finland, is a cutting-edge AI-powered advertising platform for performance that unifies creative, media, and analytics to streamline digital advertising. Managing over $5 billion in ad spend for 700+ brands like Nike and Uber, Smartly leverages generative AI to produce 1 billion creative variants daily, enhancing campaigns across Meta, TikTok, Google, and more. Its cross-channel ad automation for brands delivers 3.3x faster campaign setup and up to 5.5x return on ad spend, making it a top choice for enterprise-level marketing.

What is Planly?

Planly is a complete social media management tool. Planly enables businesses, content creators, and marketing teams to schedule posts, analyze performance, and engage with audiences across multiple platforms, including Instagram, TikTok, Facebook, LinkedIn, Pinterest, Twitter, YouTube, Mastodon, Threads, and Bluesky. Planly’s intuitive features, including automated posting, advanced analytics, and a unified engagement inbox, make it an ideal solution for streamlining workflows and enhancing online presence. Trusted by over 12,000 active users and 4,000 startups, Planly empowers teams to manage social media efficiently with tools like Addto.bio and an AI Content Assistant.

What is Thiings?

Thiings is an innovative platform providing a collection of over 1,900 AI-generated 3D icons, perfect for designers, developers, and creative enthusiasts. It allows users to browse icons by various themes, including All, Everyday, Nature, and Technology, and offers options to generate custom icons or download the entire set for free, suitable for both personal and commercial projects. Thiings is free for personal and commercial use, ideal for designers and developers.

Smartly
(4.5/5)
  • Accuracy and Reliability:
    4.6
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.6
  • Functionality and Features:
    4.4
  • Integration Capabilities:
    4.2
  • Performance and Speed:
    4.3
  • Support and Resources:
    4.8
Planly
(4.4/5)
  • Accuracy and Reliability:
    4.5
  • Cost-Efficiency:
    4.7
  • Customization and Flexibility:
    4.6
  • Data Privacy and Security:
    4.4
  • Ease of Use:
    4.3
  • Functionality and Features:
    4.5
  • Integration Capabilities:
    4.2
  • Performance and Speed:
    4.4
  • Support and Resources:
    4.3
Thiings
  • No ratings found!
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Planly
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Thiings
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Smartly

Pros

3.3x faster campaign setup.

5.5x ROAS with predictive AI.

Seamless Meta and TikTok integrations.

1 billion daily creative variants.

28% lower CPA with analytics.

Cons

Steep learning curve for beginners.

Slow chat support response.

1 billion daily creative variants.

28% lower CPA with analytics.

Planly

Pros

User-friendly visual planner simplifies scheduling across platforms.

Automated posting saves time and effort.

AI Content Assistant creates tailored captions and ideas.

Unified inbox streamlines engagement across platforms.

Supports many social media channels.

Affordable pricing with a free plan for small businesses.

Cons

No social listening for brand mentions or trends.

Some tools

like bio links

are platform-specific.

Occasional publishing glitches.

Limited customization for agencies seeking white-label options.

Not Enough Data!

If you're looking for other Artificial Intelligence tools for digital marketers and content creators, you can also explore Socialprofiler, ChatBetter, Emily AI, nCompass Technologies, ChatGPT Library Exporter, Atlas, Merlio, Kodosumi, Google Beam, Second Brain, Knowly AI, GitHub Chat, which are highly rated in 2025.

Smartly
  • Smartly
  • Helsinki, Finland
Planly
  • Planly
  • New York, United States
Thiings
  • Not Data Available!