Smartly vs M1-project: Which Advertising tool is Best in 2025?

All these tools Smartly , M1-project offer flexible pricing models suitable for marketers & advertisers, business owners & entrepreneurs seeking AI-powered solutions to enhance their Advertising efforts.

Smartly

Starting from
custom

M1-project

Starting from
49 ICP report

These AI tools are among the best Advertising tools available in 2025. For marketers & advertisers, business owners & entrepreneurs, tools like Smartly , M1-project help streamline the Advertising process by offering AI-powered features.

What is Smartly?

Smartly, founded in 2013 by Kristo Ovaska and Tuomo Riekko in Helsinki, Finland, is a cutting-edge AI-powered advertising platform for performance that unifies creative, media, and analytics to streamline digital advertising. Managing over $5 billion in ad spend for 700+ brands like Nike and Uber, Smartly leverages generative AI to produce 1 billion creative variants daily, enhancing campaigns across Meta, TikTok, Google, and more. Its cross-channel ad automation for brands delivers 3.3x faster campaign setup and up to 5.5x return on ad spend, making it a top choice for enterprise-level marketing.

What is M1-project?

M1-project is a game changer for founders, sales groups and marketers. It provides invaluable insights into your Ideal Customer Profile (ICP) and helps shape outbound strategies. In our fast-paced world,understanding your ideal customer is hard. Like a calculator makes math easier for people, M1-project makes it 10 times easier by combining artificial intelligence with marketers expertise.

Smartly
(4.5/5)
  • Accuracy and Reliability:
    4.6
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.6
  • Functionality and Features:
    4.4
  • Integration Capabilities:
    4.2
  • Performance and Speed:
    4.3
  • Support and Resources:
    4.8
M1-project
(4.7/5)
  • Accuracy and Reliability:
    4.9
  • Cost-Efficiency:
    4.7
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.8
  • Ease of Use:
    4.6
  • Functionality and Features:
    4.9
  • Integration Capabilities:
    4.7
  • Performance and Speed:
    4.5
  • Support and Resources:
    4.7
Smartly
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M1-project
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Smartly

Pros

3.3x faster campaign setup.

5.5x ROAS with predictive AI.

Seamless Meta and TikTok integrations.

1 billion daily creative variants.

28% lower CPA with analytics.

Cons

Steep learning curve for beginners.

Slow chat support response.

1 billion daily creative variants.

28% lower CPA with analytics.

Not Enough Data!

If you're looking for other Advertising tools for marketers & advertisers, business owners & entrepreneurs, you can also explore KeywordSearch, Remaker AI, Beacons AI, which are highly rated in 2025.

Smartly
  • Smartly
  • Helsinki, Finland
M1-project
  • M1-project
  • Ukraine