Hightouch vs Socialprofiler: Which AI and Analytics tool is Best in 2025?

All these tools Hightouch , Socialprofiler offer flexible pricing models suitable for retail, SaaS, and media brands seeking AI-powered solutions to enhance their AI and Analytics efforts.

Hightouch

Starting from
custom
Pricing Model:
  • AI Decisioning - Custom
  • Composable CDP - Custom
  • Basic Reverse ETL - Custom

Socialprofiler

Starting from
$4.99/month
Pricing Model:
  • Personal - $6.99/month
  • Family - $12.24/month
  • Small business - $79.99/month
  • Professional - $149.99/month
  • Large business - $599.99/month
  • Corporate - $1099.99/month

These AI tools are among the best AI and Analytics tools available in 2025. For retail, SaaS, and media brands, tools like Hightouch , Socialprofiler help streamline the AI and Analytics process by offering AI-powered features.

What is Hightouch?

Hightouch is a cutting-edge composable CDP for personalized marketing, founded in 2019 by Tejas Manohar, Kashish Gupta, and Josh Curl in San Francisco, California. It transforms data warehouses into powerful customer data platforms (CDPs) by leveraging reverse ETL and AI decision-making to deliver 1:1 personalized marketing campaigns. Unlike traditional CDPs, Hightouch integrates directly with existing data infrastructure, eliminating data duplication and enabling real-time personalization across 250+ tools like Salesforce and Braze. Trusted by brands like Spotify, PetSmart, and WHOOP, Hightouch drives engagement with Hightouch real-time personalization for global brands, achieving a $1.2 billion valuation with $172 million in funding.

What is Socialprofiler?

Socialprofiler is an AI-powered platform that analyzes social media activity on platforms like Facebook, TikTok, Instagram, and X to create detailed reports on a person’s interests, locations, and professions. It goes beyond traditional background checks by identifying red flags and mapping personal networks, helping users make informed decisions in various contexts. It offers reverse social media lookups using names, usernames, or states.

Hightouch
(4.7/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.8
  • Customization and Flexibility:
    4.6
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.5
  • Functionality and Features:
    4.8
  • Integration Capabilities:
    4.6
  • Performance and Speed:
    4.4
  • Support and Resources:
    4.9
Socialprofiler
(4.5/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.8
  • Customization and Flexibility:
    4.6
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.4
  • Functionality and Features:
    4.5
  • Integration Capabilities:
    4.3
  • Performance and Speed:
    4.6
  • Support and Resources:
    4.2
Hightouch
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Socialprofiler
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Hightouch

Pros

+99% accurate data syncs.

No-code audience builder.

250+ tool integrations.

Real-time personalization.

AI-driven campaign insights.

Cons

Complex setup for non-technical teams.

Premium tiers are costly for startups.

Minor delays in high-volume syncs.

Limited direct support channels.

Socialprofiler

Pros

99% accurate interest analysis.

Instant reports in seconds.

Affordable at $6.99/month.

Easy-to-use dashboard.

Detects red flags.

Cons

Limited to public accounts.

Minimal integrations.

Lacks data handling transparency.

Limited live support.

Not alternatives Found!
Hightouch
  • Hightouch
  • San Francisco, California
Socialprofiler
  • Not Data Available!