Whatnot: Which Shopping Marketplace tool is Best in 2025?

All these tools Whatnot offer flexible pricing models suitable for Collectors, resellers, shoppers, and small businesses seeking AI-powered solutions to enhance their Shopping Marketplace efforts.

Whatnot

Starting from
free

These AI tools are among the best Shopping Marketplace tools available in 2025. For Collectors, resellers, shoppers, and small businesses, tools like Whatnot help streamline the Shopping Marketplace process by offering AI-powered features.

What is Whatnot?

Whatnot is a leading live shopping marketplace for users, founded by Grant Lafontaine and Logan Head. It specializes in live-stream auctions for collectibles, fashion, and more. With a $6 billion GMV and ranking as the #1 shopping app for iPhones, it connects buyers and sellers in real-time across 250+ categories, including Pokémon cards, sneakers, and coins. Its user-friendly app and desktop platform foster community engagement, offering a secure auction platform for users with verified seller processes and robust analytics trusted by millions globally.

Whatnot
(4.5/5)
  • Accuracy and Reliability:
    4.5
  • Cost-Efficiency:
    4.7
  • Customization and Flexibility:
    4.6
  • Data Privacy and Security:
    4.6
  • Ease of Use:
    4.3
  • Functionality and Features:
    4.4
  • Integration Capabilities:
    4.2
  • Performance and Speed:
    4.8
  • Support and Resources:
    4.5
Whatnot
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Whatnot

Pros

Fast sales with live auctions.

Vibrant community engagement.

Free to join

8% seller fee.

Secure with verified sellers.

250+ diverse categories.

Cons

Occasional transaction disputes.

Limited advanced customization.

Third-party cookie concerns.

Limited direct support.

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Whatnot
  • Whatnot
  • Los Angeles, California