Ahrefs vs NotebookLM: Which Keyword Research tool is Best in 2025?

All these tools Ahrefs , NotebookLM offer flexible pricing models suitable for SEO specialist, content writer seeking AI-powered solutions to enhance their Keyword Research efforts.

Ahrefs

Starting from
$129/month
Pricing Model:
  • Lite - $129/month
  • Standard - $249/month
  • Advanced - $449/month
  • Enterprise - $1499/month
  • Starter - $29/month
  • Webmaster Tools - Free

NotebookLM

Starting from
Beta version
Pricing Model:
  • Free - $0

These AI tools are among the best Keyword Research tools available in 2025. For SEO specialist, content writer, tools like Ahrefs , NotebookLM help streamline the Keyword Research process by offering AI-powered features.

What is Ahrefs?

Launched in 2010 by Dmytro Gerasymenko, Ahrefs is a leading all-in-one SEO and digital marketing platform designed to deliver actionable data for businesses, marketers, and agencies. Initially focused on backlink analysis, it has evolved into a robust suite supporting SEO, content marketing, PPC, and competitor research. Boasting a database with over 11 billion keywords and 400 billion indexed pages, Ahrefs empowers users to enhance website performance, monitor rankings, and outrank global competitors. Trusted by 44% of Fortune 500 companies, it’s a top choice for data-driven marketing strategies.

What is NotebookLM?

NotebookLM is an AI-powered research assistant developed by Google. It uses Google's Gemini 1.5 Pro model. It's designed to help users quickly extract information and insights from their documents. Users can easily import documents in various file formats.

Ahrefs
(4.5/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.6
  • Ease of Use:
    4.4
  • Functionality and Features:
    4.5
  • Integration Capabilities:
    4.6
  • Performance and Speed:
    4.2
  • Support and Resources:
    4.5
NotebookLM
(4.8/5)
  • Accuracy and Reliability:
    4.9
  • Cost-Efficiency:
    4.8
  • Customization and Flexibility:
    4.9
  • Data Privacy and Security:
    4.8
  • Ease of Use:
    4.7
  • Functionality and Features:
    4.9
  • Integration Capabilities:
    4.6
  • Performance and Speed:
    4.5
  • Support and Resources:
    4.8
Ahrefs
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NotebookLM
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Ahrefs

Pros

Industry-leading backlink and keyword data accuracy

Comprehensive tools for SEO

content

and PPC

User-friendly interface with advanced AI features

Global support with data from 170+ countries

Trusted by 44% of Fortune 500 companies

Cons

Premium pricing for advanced plans

Limited free tier functionality

The credit-based system may confuse beginners

NotebookLM

Pros

Personalized Assistance

In-Line Citations

Privacy

Efficient Research

Collaborative Features

Cons

Dependence on Source Quality

Data Privacy Concerns

Compatibility Issues

Beta Status

Static Document Uploads

If you're looking for other Keyword Research tools for SEO specialist, content writer, you can also explore KeywordSearch, INK AI, which are highly rated in 2025.

Ahrefs
  • Ahrefs
  • Singapore
NotebookLM
  • Google
  • Mountain View, California, United States