Merlio vs Emily AI vs Exscientia vs Smartly: Which Apple Watch tool is Best in 2025?

All these tools Merlio , Emily AI , Exscientia , Smartly offer flexible pricing models suitable for marketers & advertisers, business owners & entrepreneurs seeking AI-powered solutions to enhance their Apple Watch efforts.

Merlio

Starting from
$9.99/month

Emily AI

Starting from
$9.99/month

Exscientia

Starting from
custom

Smartly

Starting from
custom

These AI tools are among the best Apple Watch tools available in 2025. For marketers & advertisers, business owners & entrepreneurs, tools like Merlio , Emily AI , Exscientia , Smartly help streamline the Apple Watch process by offering AI-powered features.

What is Merlio?

Merlio is an all-in-one AI platform designed to enhance digital experiences by providing access to advanced AI tools under a single subscription. It integrates top-tier models like GPT-4, Claude 3, DALL-E, OpenAI, Stability.ai, Gemini, and Mistral, offering features such as AI-driven conversation models, high-quality image enhancement, video generation, and custom content creation. Aimed at marketers, content creators, businesses, and individuals, Merlio streamlines workflows with tools for text correction, SEO-optimized content, email drafting, and professional-grade image editing. Its user-friendly dashboard, customizable AI solutions, and affordable pricing make it a cost-effective alternative to multiple AI subscriptions.

What is Emily AI?

Emily is an advanced AI phone assistant designed to streamline communication by acting as a virtual receptionist. It screens all incoming calls using human-sounding voices to greet callers, answer common questions such as business hours, prices, or policies, and capture detailed call transcripts. Emily ensures you only receive notifications for important calls via instant push notifications, SMS, or email while effectively handling spam, scammers, and robocalls with a custom time-waster script and silent blocking for repeat offenders. For outbound calls, Emily manages tasks such as rescheduling appointments and removing numbers from sales lists, with seamless integration to Google Calendar for automatic appointment slotting. Developed by Bobby Boy Holdings, Inc., Emily offers a 3-day free trial, with subscription options that unlock advanced features, including analytics, caller sentiment scores, and multi-number routing. Ideal for businesses and individuals seeking efficient call management, Emily learns from user feedback to personalize interactions and match your brand's voice.

What is Exscientia?

Exscientia, founded in 2012 in Oxford, UK, is a trailblazing AI-driven drug discovery platform for precision medicine that leverages artificial intelligence to revolutionize pharmaceutical development. Acquired by Recursion Pharmaceuticals in November 2024, Exscientia combines AI, automation, and patient-centric data to design safer, more effective drugs faster. With over $450 million in milestone payments and a pipeline of more than 10 clinical and preclinical programs, patient-first AI for drug development has delivered the first three AI-designed drugs to clinical trials, achieving 10 times productivity gains. Trusted by partners like Sanofi and Bristol Myers Squibb, Exscientia operates globally, focusing on oncology and beyond.

What is Smartly?

Smartly, founded in 2013 by Kristo Ovaska and Tuomo Riekko in Helsinki, Finland, is a cutting-edge AI-powered advertising platform for performance that unifies creative, media, and analytics to streamline digital advertising. Managing over $5 billion in ad spend for 700+ brands like Nike and Uber, Smartly leverages generative AI to produce 1 billion creative variants daily, enhancing campaigns across Meta, TikTok, Google, and more. Its cross-channel ad automation for brands delivers 3.3x faster campaign setup and up to 5.5x return on ad spend, making it a top choice for enterprise-level marketing.

Merlio
  • No ratings found!
Emily AI
  • No ratings found!
Exscientia
(4.5/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.6
  • Ease of Use:
    4.5
  • Functionality and Features:
    4.4
  • Integration Capabilities:
    4.3
  • Performance and Speed:
    4.2
  • Support and Resources:
    4.7
Smartly
(4.5/5)
  • Accuracy and Reliability:
    4.6
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.6
  • Functionality and Features:
    4.4
  • Integration Capabilities:
    4.2
  • Performance and Speed:
    4.3
  • Support and Resources:
    4.8
Merlio
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Emily AI
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Exscientia
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Smartly
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Exscientia

Pros

10x faster drug discovery.

95% accurate drug response predictions.

30% cost reduction in R&D.

Scalable AWS-powered platform.

Strong partnerships with Sanofi and Merck.

Cons

Requires technical expertise.

Minor third-party data privacy risks.

High initial costs for small firms.

Occasional support delays.

Smartly

Pros

3.3x faster campaign setup.

5.5x ROAS with predictive AI.

Seamless Meta and TikTok integrations.

1 billion daily creative variants.

28% lower CPA with analytics.

Cons

Steep learning curve for beginners.

Slow chat support response.

1 billion daily creative variants.

28% lower CPA with analytics.

If you're looking for other Apple Watch tools for marketers & advertisers, business owners & entrepreneurs, you can also explore Blaze Messenger, which are highly rated in 2025.

Merlio
  • Not Data Available!
Emily AI
  • Not Data Available!
Exscientia
  • Exscientia
  • Oxford, UK
Smartly
  • Smartly
  • Helsinki, Finland