MakeUGC vs GravityWrite vs Hightouch: Which Hiring Software tool is Best in 2025?

All these tools MakeUGC , GravityWrite , Hightouch offer flexible pricing models suitable for Companies, Job Seekers seeking AI-powered solutions to enhance their Hiring Software efforts.

MakeUGC

Starting from
$79/month

GravityWrite

Starting from
$19/month
Pricing Model:
  • Free - $0
  • Starter - $19 per month
  • Pro - $79 per month

Hightouch

Starting from
custom
Pricing Model:
  • AI Decisioning - Custom
  • Composable CDP - Custom
  • Basic Reverse ETL - Custom

These AI tools are among the best Hiring Software tools available in 2025. For Companies, Job Seekers, tools like MakeUGC , GravityWrite , Hightouch help streamline the Hiring Software process by offering AI-powered features.

What is MakeUGC?

MakeUGC is an AI-driven platform designed to help businesses and marketers create user-generated content (UGC) videos quickly. It uses advanced AI technology to generate videos for social media, ads, product pages, and more, making it easier to produce engaging content without traditional production hassles. Its key features include creating your own AI avatar, more than 20 different scenes, talking head video, 100 plus licensed creators, access to multiple languages, an AI hook generator, an ad scriptwriter, and custom video hooks.

What is GravityWrite?

GravityWrite is an AI-powered writing tool. It breaks the limitations of the traditional writing process. It has a complete suite of tools that cater to the needs of content makers across different industries. You can create ad copies, blogs, social media posts, images, emails, etc, in seconds!

What is Hightouch?

Hightouch is a cutting-edge composable CDP for personalized marketing, founded in 2019 by Tejas Manohar, Kashish Gupta, and Josh Curl in San Francisco, California. It transforms data warehouses into powerful customer data platforms (CDPs) by leveraging reverse ETL and AI decision-making to deliver 1:1 personalized marketing campaigns. Unlike traditional CDPs, Hightouch integrates directly with existing data infrastructure, eliminating data duplication and enabling real-time personalization across 250+ tools like Salesforce and Braze. Trusted by brands like Spotify, PetSmart, and WHOOP, Hightouch drives engagement with Hightouch real-time personalization for global brands, achieving a $1.2 billion valuation with $172 million in funding.

MakeUGC
  • No ratings found!
GravityWrite
(4.6/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.9
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.6
  • Functionality and Features:
    4.5
  • Integration Capabilities:
    4.4
  • Performance and Speed:
    4.6
  • Support and Resources:
    4.5
Hightouch
(4.7/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.8
  • Customization and Flexibility:
    4.6
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.5
  • Functionality and Features:
    4.8
  • Integration Capabilities:
    4.6
  • Performance and Speed:
    4.4
  • Support and Resources:
    4.9
MakeUGC
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GravityWrite
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Hightouch
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Not Enough Data!
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Hightouch

Pros

+99% accurate data syncs.

No-code audience builder.

250+ tool integrations.

Real-time personalization.

AI-driven campaign insights.

Cons

Complex setup for non-technical teams.

Premium tiers are costly for startups.

Minor delays in high-volume syncs.

Limited direct support channels.

If you're looking for other Hiring Software tools for Companies, Job Seekers, you can also explore Perfect, which are highly rated in 2025.

MakeUGC
  • Not Data Available!
GravityWrite
  • Not Data Available!
Hightouch
  • Hightouch
  • San Francisco, California