Planly vs Merlio vs Baseten vs Thought Machine: Which Social Commerce tool is Best in 2025?

All these tools Planly , Merlio , Baseten , Thought Machine offer flexible pricing models suitable for Collectors, resellers, shoppers, and small businesses seeking AI-powered solutions to enhance their Social Commerce efforts.

Planly

Starting from
$15/month
Pricing Model:
  • Individual - $15/month
  • Team - $40/month
  • Agency - $80/month
  • Enterprise Plan - Custom

Merlio

Starting from
$9.99/month

Baseten

Starting from
custom
Pricing Model:
  • Basic - $0 per month
  • Pro - Custom
  • Enterprise - Custom

Thought Machine

Starting from
custom

These AI tools are among the best Social Commerce tools available in 2025. For Collectors, resellers, shoppers, and small businesses, tools like Planly , Merlio , Baseten , Thought Machine help streamline the Social Commerce process by offering AI-powered features.

What is Planly?

Planly is a complete social media management tool. Planly enables businesses, content creators, and marketing teams to schedule posts, analyze performance, and engage with audiences across multiple platforms, including Instagram, TikTok, Facebook, LinkedIn, Pinterest, Twitter, YouTube, Mastodon, Threads, and Bluesky. Planly’s intuitive features, including automated posting, advanced analytics, and a unified engagement inbox, make it an ideal solution for streamlining workflows and enhancing online presence. Trusted by over 12,000 active users and 4,000 startups, Planly empowers teams to manage social media efficiently with tools like Addto.bio and an AI Content Assistant.

What is Merlio?

Merlio is an all-in-one AI platform designed to enhance digital experiences by providing access to advanced AI tools under a single subscription. It integrates top-tier models like GPT-4, Claude 3, DALL-E, OpenAI, Stability.ai, Gemini, and Mistral, offering features such as AI-driven conversation models, high-quality image enhancement, video generation, and custom content creation. Aimed at marketers, content creators, businesses, and individuals, Merlio streamlines workflows with tools for text correction, SEO-optimized content, email drafting, and professional-grade image editing. Its user-friendly dashboard, customizable AI solutions, and affordable pricing make it a cost-effective alternative to multiple AI subscriptions.

What is Baseten?

Baseten is an advanced AI model deployment platform. It streamlines and expedites the deployment of machine learning models for developers and businesses. Its serverless infrastructure enables seamless AI integration, empowering users to launch models efficiently without managing complex systems. Trusted by companies like Writer and Abridge, Baseten offers high-performance inference, robust security, and flexible deployment options across cloud, self-hosted, or hybrid environments, making it ideal for generative AI applications like transcription and image generation.

What is Thought Machine?

Thought Machine, founded in 2014 by Paul Taylor in London, UK, is a trailblazing fintech company revolutionizing banking with its Vault Core cloud-native banking platform. Its flagship products, Vault Core and Vault Payments, empower banks to modernize legacy systems, delivering unparalleled flexibility through a microservices-based, cloud-agnostic architecture. Trusted by global giants like JPMorgan Chase, Lloyds Banking Group, and Intesa Sanpaolo, Thought Machine serves over 30 countries, processing millions of transactions with a $2.7 billion valuation and $500 million in funding. Its scalable core banking solutions enable rapid product launches, cutting costs by up to 50% and reducing time-to-market from months to days.

Planly
(4.4/5)
  • Accuracy and Reliability:
    4.5
  • Cost-Efficiency:
    4.7
  • Customization and Flexibility:
    4.6
  • Data Privacy and Security:
    4.4
  • Ease of Use:
    4.3
  • Functionality and Features:
    4.5
  • Integration Capabilities:
    4.2
  • Performance and Speed:
    4.4
  • Support and Resources:
    4.3
Merlio
  • No ratings found!
Baseten
(4.7/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.9
  • Ease of Use:
    4.7
  • Functionality and Features:
    4.8
  • Integration Capabilities:
    4.6
  • Performance and Speed:
    4.5
  • Support and Resources:
    4.8
Thought Machine
(4.7/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.9
  • Functionality and Features:
    4.6
  • Integration Capabilities:
    4.5
  • Performance and Speed:
    4.4
  • Support and Resources:
    4.8
Planly
No ratings yet.
Be the first!
Merlio
No ratings yet.
Be the first!
Baseten
No ratings yet.
Be the first!
Thought Machine
No ratings yet.
Be the first!

Planly

Pros

User-friendly visual planner simplifies scheduling across platforms.

Automated posting saves time and effort.

AI Content Assistant creates tailored captions and ideas.

Unified inbox streamlines engagement across platforms.

Supports many social media channels.

Affordable pricing with a free plan for small businesses.

Cons

No social listening for brand mentions or trends.

Some tools

like bio links

are platform-specific.

Occasional publishing glitches.

Limited customization for agencies seeking white-label options.

Not Enough Data!

Baseten

Pros

Sub-400ms latency for real-time inference.

Up to 65% lower inference costs.

Seamless PyTorch and TensorFlow integration.

SOC 2 Type II and HIPAA compliant.

Flexible cloud and hybrid deployments.

Cons

Learning curve for Truss framework.

Costs increase with high-traffic workloads.

Limited for non-standard use cases.

Support delays for non-enterprise users.

Thought Machine

Pros

Launches products in days.

98% uptime with real-time processing.

Highly configurable smart contracts.

Seamless AWS and Azure integrations.

Supports 200+ preconfigured products.

Cons

Requires technical expertise.

High costs for smaller banks.

Minor migration issues.

Peak-time support delays.

If you're looking for other Social Commerce tools for Collectors, resellers, shoppers, and small businesses, you can also explore Whatnot, which are highly rated in 2025.

Planly
  • Planly
  • New York, United States
Merlio
  • Not Data Available!
Baseten
  • Baseten
  • San Francisco
Thought Machine
  • Thought Machine
  • London, UK