OneTrust vs Google Beam vs Lighthouse vs Freshworks: Which Logistics tool is Best in 2025?

All these tools OneTrust , Google Beam , Lighthouse , Freshworks offer flexible pricing models suitable for Direct-to-Consumer (DTC) Brands, B2B Retailers, Small to Medium Enterprises (SMEs), Large Enterprises, Subscription Box Companies, Health & Beauty Brands, Food & Beverage Companies, Furniture & Home Goods Brands seeking AI-powered solutions to enhance their Logistics efforts.

OneTrust

Starting from
custom

Google Beam

Starting from
custom

Lighthouse

Starting from
custom

Freshworks

Starting from
Free
Pricing Model:
  • Free - 0
  • Growth Plan - $15/agent/month
  • Pro Plan - $49/agent/month
  • Enterprise Plan - $79/agent/month

These AI tools are among the best Logistics tools available in 2025. For Direct-to-Consumer (DTC) Brands, B2B Retailers, Small to Medium Enterprises (SMEs), Large Enterprises, Subscription Box Companies, Health & Beauty Brands, Food & Beverage Companies, Furniture & Home Goods Brands, tools like OneTrust , Google Beam , Lighthouse , Freshworks help streamline the Logistics process by offering AI-powered features.

What is OneTrust?

OneTrust is a globally recognized privacy and data governance platform that empowers organizations to manage data privacy, security, and compliance with unparalleled efficiency. Trusted by over 14,000 customers, including Adobe and Pfizer, it automates workflows for GDPR, CCPA, and ISO 27001 compliance, offering robust tools for consent management, third-party risk assessment, and AI governance. Its compliance solutions for enterprises integrate seamlessly with existing systems, enabling businesses to build trust through responsible data use while navigating complex regulatory landscapes.

What is Google Beam?

Google Beam, formerly known as Project Starline, is an AI-powered 3D video communication platform developed by Google, designed to revolutionize remote collaboration for enterprises. Announced at Google I/O 2025, Beam transforms standard 2D video streams into immersive, lifelike 3D renderings using a six-camera array, light field display, and advanced AI volumetric video models. This technology enables natural eye contact, gesture recognition, and non-verbal cues, mimicking in-person interactions without requiring headsets. Integrated with Google Meet and Zoom, Beam offers real-time speech translation, preserving voice tone and expressions.

What is Lighthouse?

Lighthouse, founded in 2012 in London, UK, is a transformative AI-driven hospitality revenue platform that empowers hotels and short-term rentals to maximize revenue through real-time data and AI-powered personalization. Following its $370 million Series C funding in November 2024 and acquisition of The Hotels Network in April 2025, Lighthouse serves over 70,000 hotels across 185 countries, including brands like Minor Hotels and Preferred Hotels. Its real-time data solutions for hotels process 1.7 billion daily rate updates, delivering a 32% uplift in direct bookings via AI tools like KITT and Superpilot. Trusted by hospitality leaders, Lighthouse streamlines pricing, marketing, and distribution for unmatched growth.

What is Freshworks?

Freshworks is a global leader in AI-driven IT service management (ITSM) solutions, offering businesses of all sizes a smarter way to manage IT operations. Its flagship platform, Freshservice, is trusted by over 68,000 businesses worldwide, including RingCentral, Chargebee, and TaylorMade, for its scalability, ease of use, and rapid return on investment (ROI).

OneTrust
(4.6/5)
  • Accuracy and Reliability:
    4.7
  • Customization and Flexibility:
    4.5
  • Data Privacy and Security:
    4.9
  • Ease of Use:
    4.6
  • Functionality and Features:
    4.8
  • Integration Capabilities:
    4.7
  • Performance and Speed:
    4.4
  • Support and Resources:
    4.3
Google Beam
  • No ratings found!
Lighthouse
(4.6/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.6
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.5
  • Functionality and Features:
    4.4
  • Integration Capabilities:
    4.6
  • Performance and Speed:
    4.3
  • Support and Resources:
    4.8
Freshworks
(4.3/5)
  • Accuracy and Reliability:
    4.5
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.5
  • Data Privacy and Security:
    4
  • Ease of Use:
    4.5
  • Functionality and Features:
    4.5
  • Integration Capabilities:
    3.5
  • Performance and Speed:
    4
  • Support and Resources:
    4.5
OneTrust
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Google Beam
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Lighthouse
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Freshworks
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OneTrust

Pros

Automates GDPR and CCPA compliance.

Seamless integrations with Salesforce and ServiceNow.

Comprehensive AI and privacy governance.

High ROI for large enterprises.

Streamlines third-party risk management.

Cons

Costly for smaller businesses.

Steep learning curve for beginners.

Occasional peak-time support delays.

Complex for niche workflows.

Not Enough Data!

Lighthouse

Pros

32% uplift in direct bookings.

1.7 billion daily rate updates.

Seamless 100+ booking engine integrations.

100-second support response time.

Trusted by 70

000+ hotels.

Cons

High costs for smaller properties.

Learning curve for complex features.

Minor OTA data discrepancies.

Occasional delays with large datasets.

Freshworks

Pros

Intuitive Freshworks customer service platform with AI automation.

Fast setup for Freshworks CRM solutions and ITSM tools.

Seamless Freshworks app integrations with 1

000+ platforms.

Transparent pricing for Freshworks cost-effective software.

Strong Freshworks data security with GDPR compliance.

Cons

Freshworks support response times can be slow.

Complex CRM setup for small teams.

Limited offline functionality.

Billing issues reported for Freshworks CRM solutions.

Advanced features need technical expertise.

If you're looking for other Logistics tools for Direct-to-Consumer (DTC) Brands, B2B Retailers, Small to Medium Enterprises (SMEs), Large Enterprises, Subscription Box Companies, Health & Beauty Brands, Food & Beverage Companies, Furniture & Home Goods Brands, you can also explore Flowspace, which are highly rated in 2025.

OneTrust
  • OneTrust
  • London, UK
Google Beam
  • Google
  • New York
Lighthouse
  • Lighthouse
  • London, UK
Freshworks
  • Not Data Available!