Lighthouse vs Baseten vs Thought Machine: Which Custom Packaging Services tool is Best in 2025?

All these tools Lighthouse , Baseten , Thought Machine offer flexible pricing models suitable for Direct-to-Consumer (DTC) Brands, B2B Retailers, Small to Medium Enterprises (SMEs), Large Enterprises, Subscription Box Companies, Health & Beauty Brands, Food & Beverage Companies, Furniture & Home Goods Brands seeking AI-powered solutions to enhance their Custom Packaging Services efforts.

Lighthouse

Starting from
custom

Baseten

Starting from
custom
Pricing Model:
  • Basic - $0 per month
  • Pro - Custom
  • Enterprise - Custom

Thought Machine

Starting from
custom

These AI tools are among the best Custom Packaging Services tools available in 2025. For Direct-to-Consumer (DTC) Brands, B2B Retailers, Small to Medium Enterprises (SMEs), Large Enterprises, Subscription Box Companies, Health & Beauty Brands, Food & Beverage Companies, Furniture & Home Goods Brands, tools like Lighthouse , Baseten , Thought Machine help streamline the Custom Packaging Services process by offering AI-powered features.

What is Lighthouse?

Lighthouse, founded in 2012 in London, UK, is a transformative AI-driven hospitality revenue platform that empowers hotels and short-term rentals to maximize revenue through real-time data and AI-powered personalization. Following its $370 million Series C funding in November 2024 and acquisition of The Hotels Network in April 2025, Lighthouse serves over 70,000 hotels across 185 countries, including brands like Minor Hotels and Preferred Hotels. Its real-time data solutions for hotels process 1.7 billion daily rate updates, delivering a 32% uplift in direct bookings via AI tools like KITT and Superpilot. Trusted by hospitality leaders, Lighthouse streamlines pricing, marketing, and distribution for unmatched growth.

What is Baseten?

Baseten is an advanced AI model deployment platform. It streamlines and expedites the deployment of machine learning models for developers and businesses. Its serverless infrastructure enables seamless AI integration, empowering users to launch models efficiently without managing complex systems. Trusted by companies like Writer and Abridge, Baseten offers high-performance inference, robust security, and flexible deployment options across cloud, self-hosted, or hybrid environments, making it ideal for generative AI applications like transcription and image generation.

What is Thought Machine?

Thought Machine, founded in 2014 by Paul Taylor in London, UK, is a trailblazing fintech company revolutionizing banking with its Vault Core cloud-native banking platform. Its flagship products, Vault Core and Vault Payments, empower banks to modernize legacy systems, delivering unparalleled flexibility through a microservices-based, cloud-agnostic architecture. Trusted by global giants like JPMorgan Chase, Lloyds Banking Group, and Intesa Sanpaolo, Thought Machine serves over 30 countries, processing millions of transactions with a $2.7 billion valuation and $500 million in funding. Its scalable core banking solutions enable rapid product launches, cutting costs by up to 50% and reducing time-to-market from months to days.

Lighthouse
(4.6/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.6
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.5
  • Functionality and Features:
    4.4
  • Integration Capabilities:
    4.6
  • Performance and Speed:
    4.3
  • Support and Resources:
    4.8
Baseten
(4.7/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.9
  • Ease of Use:
    4.7
  • Functionality and Features:
    4.8
  • Integration Capabilities:
    4.6
  • Performance and Speed:
    4.5
  • Support and Resources:
    4.8
Thought Machine
(4.7/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.9
  • Functionality and Features:
    4.6
  • Integration Capabilities:
    4.5
  • Performance and Speed:
    4.4
  • Support and Resources:
    4.8
Lighthouse
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Baseten
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Thought Machine
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Lighthouse

Pros

32% uplift in direct bookings.

1.7 billion daily rate updates.

Seamless 100+ booking engine integrations.

100-second support response time.

Trusted by 70

000+ hotels.

Cons

High costs for smaller properties.

Learning curve for complex features.

Minor OTA data discrepancies.

Occasional delays with large datasets.

Baseten

Pros

Sub-400ms latency for real-time inference.

Up to 65% lower inference costs.

Seamless PyTorch and TensorFlow integration.

SOC 2 Type II and HIPAA compliant.

Flexible cloud and hybrid deployments.

Cons

Learning curve for Truss framework.

Costs increase with high-traffic workloads.

Limited for non-standard use cases.

Support delays for non-enterprise users.

Thought Machine

Pros

Launches products in days.

98% uptime with real-time processing.

Highly configurable smart contracts.

Seamless AWS and Azure integrations.

Supports 200+ preconfigured products.

Cons

Requires technical expertise.

High costs for smaller banks.

Minor migration issues.

Peak-time support delays.

If you're looking for other Custom Packaging Services tools for Direct-to-Consumer (DTC) Brands, B2B Retailers, Small to Medium Enterprises (SMEs), Large Enterprises, Subscription Box Companies, Health & Beauty Brands, Food & Beverage Companies, Furniture & Home Goods Brands, you can also explore Flowspace, which are highly rated in 2025.

Lighthouse
  • Lighthouse
  • London, UK
Baseten
  • Baseten
  • San Francisco
Thought Machine
  • Thought Machine
  • London, UK