Google Beam vs Cody AI vs Lighthouse: Which Marketplace Technology tool is Best in 2025?

All these tools Google Beam , Cody AI , Lighthouse offer flexible pricing models suitable for Collectors, resellers, shoppers, and small businesses seeking AI-powered solutions to enhance their Marketplace Technology efforts.

Google Beam

Starting from
custom

Cody AI

Starting from
$29/month
Pricing Model:
  • Basic - $29/month
  • Premium - $99/month
  • Advanced - $249/month

Lighthouse

Starting from
custom

These AI tools are among the best Marketplace Technology tools available in 2026. For Collectors, resellers, shoppers, and small businesses, tools like Google Beam , Cody AI , Lighthouse help streamline the Marketplace Technology process by offering AI-powered features.

What is Google Beam?

Google Beam, formerly known as Project Starline, is an AI-powered 3D video communication platform developed by Google, designed to revolutionize remote collaboration for enterprises. Announced at Google I/O 2025, Beam transforms standard 2D video streams into immersive, lifelike 3D renderings using a six-camera array, light field display, and advanced AI volumetric video models. This technology enables natural eye contact, gesture recognition, and non-verbal cues, mimicking in-person interactions without requiring headsets. Integrated with Google Meet and Zoom, Beam offers real-time speech translation, preserving voice tone and expressions.

What is Cody AI?

Cody AI is an advanced, intelligent AI assistant designed to streamline business operations by leveraging a company’s unique knowledge base. Unlike generic AI tools like ChatGPT, Cody can be trained on your specific business documents, processes, and client data to deliver tailored, context-aware responses. Trusted by over 100,000 businesses, Cody acts as a virtual employee, supporting teams in tasks ranging from answering queries and troubleshooting issues to generating creative ideas and automating workflows. With robust security, multilingual capabilities, and seamless integrations, Cody enhances productivity across various industries, including marketing, HR, IT, and customer support.

What is Lighthouse?

Lighthouse, founded in 2012 in London, UK, is a transformative AI-driven hospitality revenue platform that empowers hotels and short-term rentals to maximize revenue through real-time data and AI-powered personalization. Following its $370 million Series C funding in November 2024 and acquisition of The Hotels Network in April 2025, Lighthouse serves over 70,000 hotels across 185 countries, including brands like Minor Hotels and Preferred Hotels. Its real-time data solutions for hotels process 1.7 billion daily rate updates, delivering a 32% uplift in direct bookings via AI tools like KITT and Superpilot. Trusted by hospitality leaders, Lighthouse streamlines pricing, marketing, and distribution for unmatched growth.

Google Beam
  • No ratings found!
Cody AI
(4.6/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.6
  • Ease of Use:
    4.7
  • Functionality and Features:
    4.9
  • Integration Capabilities:
    4.5
  • Performance and Speed:
    4.3
  • Support and Resources:
    4.6
Lighthouse
(4.6/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.6
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.5
  • Functionality and Features:
    4.4
  • Integration Capabilities:
    4.6
  • Performance and Speed:
    4.3
  • Support and Resources:
    4.8
Google Beam
No ratings yet.
Be the first!
Cody AI
No ratings yet.
Be the first!
Lighthouse
No ratings yet.
Be the first!
Not Enough Data!

Cody AI

Pros

Tailors to unique business requirements with flexible customization

Provides rapid

contextually relevant answers

Enables global collaboration with multilingual capabilities

Seamlessly connects with tools like Slack for smooth workflows

Boosts productivity through automated task handling

Cons

Setup process may demand significant time investment

Response precision relies on the quality of provided data

Premium features can incur extra expenses

May lack full compatibility with niche or specialized systems

Lighthouse

Pros

32% uplift in direct bookings.

1.7 billion daily rate updates.

Seamless 100+ booking engine integrations.

100-second support response time.

Trusted by 70

000+ hotels.

Cons

High costs for smaller properties.

Learning curve for complex features.

Minor OTA data discrepancies.

Occasional delays with large datasets.

If you're looking for other Marketplace Technology tools for Collectors, resellers, shoppers, and small businesses, you can also explore Whatnot, Snappr, which are highly rated in 2025.

Google Beam
  • Google
  • New York
Cody AI
  • Cody
  • Pharr, Texas, United States
Lighthouse
  • Lighthouse
  • London, UK