Google Beam vs Emily AI vs Lighthouse: Which Marketplace Technology tool is Best in 2025?

All these tools Google Beam , Emily AI , Lighthouse offer flexible pricing models suitable for Collectors, resellers, shoppers, and small businesses seeking AI-powered solutions to enhance their Marketplace Technology efforts.

Google Beam

Starting from
custom

Emily AI

Starting from
$9.99/month

Lighthouse

Starting from
custom

These AI tools are among the best Marketplace Technology tools available in 2026. For Collectors, resellers, shoppers, and small businesses, tools like Google Beam , Emily AI , Lighthouse help streamline the Marketplace Technology process by offering AI-powered features.

What is Google Beam?

Google Beam, formerly known as Project Starline, is an AI-powered 3D video communication platform developed by Google, designed to revolutionize remote collaboration for enterprises. Announced at Google I/O 2025, Beam transforms standard 2D video streams into immersive, lifelike 3D renderings using a six-camera array, light field display, and advanced AI volumetric video models. This technology enables natural eye contact, gesture recognition, and non-verbal cues, mimicking in-person interactions without requiring headsets. Integrated with Google Meet and Zoom, Beam offers real-time speech translation, preserving voice tone and expressions.

What is Emily AI?

Emily is an advanced AI phone assistant designed to streamline communication by acting as a virtual receptionist. It screens all incoming calls using human-sounding voices to greet callers, answer common questions such as business hours, prices, or policies, and capture detailed call transcripts. Emily ensures you only receive notifications for important calls via instant push notifications, SMS, or email while effectively handling spam, scammers, and robocalls with a custom time-waster script and silent blocking for repeat offenders. For outbound calls, Emily manages tasks such as rescheduling appointments and removing numbers from sales lists, with seamless integration to Google Calendar for automatic appointment slotting. Developed by Bobby Boy Holdings, Inc., Emily offers a 3-day free trial, with subscription options that unlock advanced features, including analytics, caller sentiment scores, and multi-number routing. Ideal for businesses and individuals seeking efficient call management, Emily learns from user feedback to personalize interactions and match your brand's voice.

What is Lighthouse?

Lighthouse, founded in 2012 in London, UK, is a transformative AI-driven hospitality revenue platform that empowers hotels and short-term rentals to maximize revenue through real-time data and AI-powered personalization. Following its $370 million Series C funding in November 2024 and acquisition of The Hotels Network in April 2025, Lighthouse serves over 70,000 hotels across 185 countries, including brands like Minor Hotels and Preferred Hotels. Its real-time data solutions for hotels process 1.7 billion daily rate updates, delivering a 32% uplift in direct bookings via AI tools like KITT and Superpilot. Trusted by hospitality leaders, Lighthouse streamlines pricing, marketing, and distribution for unmatched growth.

Google Beam
  • No ratings found!
Emily AI
  • No ratings found!
Lighthouse
(4.6/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.6
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.5
  • Functionality and Features:
    4.4
  • Integration Capabilities:
    4.6
  • Performance and Speed:
    4.3
  • Support and Resources:
    4.8
Google Beam
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Emily AI
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Lighthouse
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Lighthouse

Pros

32% uplift in direct bookings.

1.7 billion daily rate updates.

Seamless 100+ booking engine integrations.

100-second support response time.

Trusted by 70

000+ hotels.

Cons

High costs for smaller properties.

Learning curve for complex features.

Minor OTA data discrepancies.

Occasional delays with large datasets.

If you're looking for other Marketplace Technology tools for Collectors, resellers, shoppers, and small businesses, you can also explore Whatnot, Snappr, which are highly rated in 2025.

Google Beam
  • Google
  • New York
Emily AI
  • Not Data Available!
Lighthouse
  • Lighthouse
  • London, UK