Freshworks vs Thought Machine vs Starburst vs Atlas: Which Live Auction Platform tool is Best in 2025?

All these tools Freshworks , Thought Machine , Starburst , Atlas offer flexible pricing models suitable for Collectors, resellers, shoppers, and small businesses seeking AI-powered solutions to enhance their Live Auction Platform efforts.

Freshworks

Starting from
Free
Pricing Model:
  • Free - 0
  • Growth Plan - $15/agent/month
  • Pro Plan - $49/agent/month
  • Enterprise Plan - $79/agent/month

Thought Machine

Starting from
custom

Starburst

Starting from
$0.50/credit
Pricing Model:
  • Free - $0
  • Pro - $0.50/credit
  • Enterprise - $0.75/credit
  • Mission-Critical - $1.00/credit

Atlas

Starting from
custom

These AI tools are among the best Live Auction Platform tools available in 2026. For Collectors, resellers, shoppers, and small businesses, tools like Freshworks , Thought Machine , Starburst , Atlas help streamline the Live Auction Platform process by offering AI-powered features.

What is Freshworks?

Freshworks is a global leader in AI-driven IT service management (ITSM) solutions, offering businesses of all sizes a smarter way to manage IT operations. Its flagship platform, Freshservice, is trusted by over 68,000 businesses worldwide, including RingCentral, Chargebee, and TaylorMade, for its scalability, ease of use, and rapid return on investment (ROI).

What is Thought Machine?

Thought Machine, founded in 2014 by Paul Taylor in London, UK, is a trailblazing fintech company revolutionizing banking with its Vault Core cloud-native banking platform. Its flagship products, Vault Core and Vault Payments, empower banks to modernize legacy systems, delivering unparalleled flexibility through a microservices-based, cloud-agnostic architecture. Trusted by global giants like JPMorgan Chase, Lloyds Banking Group, and Intesa Sanpaolo, Thought Machine serves over 30 countries, processing millions of transactions with a $2.7 billion valuation and $500 million in funding. Its scalable core banking solutions enable rapid product launches, cutting costs by up to 50% and reducing time-to-market from months to days.

What is Starburst?

Starburst, founded in 2017 by Justin Borgman, Matt Fuller, and Martin Traverso in Boston, Massachusetts, is a cutting-edge data lake analytics platform for AI built on open-source Trino. Designed to unify, govern, and analyze data across cloud, on-premises, and hybrid environments, Starburst empowers enterprises like Comcast, HSBC, and Verizon to access over 50 petabytes of data with 10x faster query performance. With $414 million in funding, Starburst’s AI-driven data platform for enterprises supports 400 million+ AI queries, offering a fully managed cloud solution and self-managed Enterprise edition. It's open data lakehouse architecture eliminates costly migrations, making it a leader in scalable analytics.

What is Atlas?

Atlas is a solution for SaaS businesses, particularly those looking to simplify monetization. It handles recurring billing and SaaS subscription management, integrating with Stripe and QuickBooks for seamless payment processing, all on a secure, SOC 2-compliant platform. It aligns with the needs of startups and growing businesses, where time and efficiency are critical. Users can create pricing pages quickly, matching their site's vibe, without backend rewrites. It supports usage-based, credit-based, and subscription billing models with zero configuration, catering to diverse business needs. Atlas connects to Stripe, creating a checkout flow that aligns with the site's aesthetic, ensuring a seamless user experience for customers.

Freshworks
(4.3/5)
  • Accuracy and Reliability:
    4.5
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.5
  • Data Privacy and Security:
    4
  • Ease of Use:
    4.5
  • Functionality and Features:
    4.5
  • Integration Capabilities:
    3.5
  • Performance and Speed:
    4
  • Support and Resources:
    4.5
Thought Machine
(4.7/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.5
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.9
  • Functionality and Features:
    4.6
  • Integration Capabilities:
    4.5
  • Performance and Speed:
    4.4
  • Support and Resources:
    4.8
Starburst
(4.6/5)
  • Accuracy and Reliability:
    4.7
  • Cost-Efficiency:
    4.6
  • Customization and Flexibility:
    4.8
  • Data Privacy and Security:
    4.7
  • Ease of Use:
    4.5
  • Functionality and Features:
    4.4
  • Integration Capabilities:
    4.3
  • Performance and Speed:
    4.5
  • Support and Resources:
    4.8
Atlas
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Freshworks
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Thought Machine
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Starburst
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Atlas
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Freshworks

Pros

Intuitive Freshworks customer service platform with AI automation.

Fast setup for Freshworks CRM solutions and ITSM tools.

Seamless Freshworks app integrations with 1

000+ platforms.

Transparent pricing for Freshworks cost-effective software.

Strong Freshworks data security with GDPR compliance.

Cons

Freshworks support response times can be slow.

Complex CRM setup for small teams.

Limited offline functionality.

Billing issues reported for Freshworks CRM solutions.

Advanced features need technical expertise.

Thought Machine

Pros

Launches products in days.

98% uptime with real-time processing.

Highly configurable smart contracts.

Seamless AWS and Azure integrations.

Supports 200+ preconfigured products.

Cons

Requires technical expertise.

High costs for smaller banks.

Minor migration issues.

Peak-time support delays.

Starburst

Pros

10x faster queries with Warp Speed.

50+ data source connectors.

Free Galaxy trial with $500 credits.

Open architecture supports Iceberg

Delta Lake.

Strong RBAC/ABAC governance.

Cons

Complex setups need expertise.

Enterprise pricing lacks transparency.

Third-party connector security concerns.

Occasional support delays.

Not Enough Data!

If you're looking for other Live Auction Platform tools for Collectors, resellers, shoppers, and small businesses, you can also explore Whatnot, which are highly rated in 2025.

Freshworks
  • Not Data Available!
Thought Machine
  • Thought Machine
  • London, UK
Starburst
  • Starburst
  • Boston, Massachusetts
Atlas
  • Not Data Available!